• Dentsply Sirona International
  • $70,890.00 -120,340.00/year*
  • Mocksville , NC
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 339 Koontz Rd


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Dentsply Sirona is the world s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. As The Dental Solutions Company TM, Dentsply Sirona s products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dentistry. Dentsply Sirona s global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria. The company s shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we re looking for the best to join us.

Working at Dentsply Sirona you are able to:

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

THE POSITION

Reporting to the Sr. Manager, Digital Marketing, the Digital Marketing Manager is responsible for managing the execution and optimization of digital marketing activities across the business in North America. She/he will work with key business partners to develop a consistent operating model across Business Units and manage the calendar of digital marketing initiatives. She/he will handle communications on status of ongoing initiatives and develop analysis of opportunities in digital and e-commerce space.

The successful candidate will have a strong background and understanding not only of digital marketing, but all facets of digital business including web analytics, site optimization, and the evolving interactive marketing landscape.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

KEY RESPONSIBILITIES

Drive multi-channel digital marketing planning and strategy across North America:

  • Function as single point of contact for all business units to align their strategies to execution on digital channels
  • Manage digital marketing calendar to align activities across all business units
  • Measure and report performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results
  • Work with external agencies and internal analysts to monitor the performance of digital initiatives on a daily basis to ensure alignment with brand goals.
  • Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
  • Work with an external agency to continually evaluate the digital industry and drive new digital initiatives and strategies that align to the digital customer profile of our brand portfolio.
  • KEY QUALIFICATIONS AND EXPERIENCE

    The ideal candidate will have:

  • Bachelor s degree in marketing, communication or related field
  • At least 3+ years of experience driving digital marketing programs, media execution and analysis preferably for fast paced retail or financial services companies
  • Experience in B2B and B2C direct response scenarios
  • Solid understanding of ecommerce and digital media (PPC, search, display, social, retargeting)
  • Familiarity with insource/outsource models and agency management practices
  • Knowledge of site analytics software (Adobe Analytics, Google Analytics, etc.) and tag management solutions (Tealium, Ensighten, etc.) a plus.
  • Previous experience with marketing planning tools
  • LOCATION

  • The position will be based in Charlotte, NC
  • Expected travel: maybe 15% with peaks and valleys
  • Dentsply Sirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.

    If you need assistance with completing the online application due to a disability, please send an accommodation request to ...@dentsplysirona.com. Please be sure to include Accommodation Request in the subject.



    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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