• Eurofins
  • $102,845.00 -104,840.00/year*
  • Atlanta, GA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 4810 Welcome All Rd

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Eurofins Clinical Testing is searching for a Director of Marketing in Tucker Georgia.

The Director of Marketing is primarily responsible for providing leadership and management of the Company's marketing organization and all marketing activities, which include: Corporate marketing, brand messaging, strategic positioning, product marketing, product management, partner/channel marketing, and target market and segment strategy. The Director of Marketing will drive the Company's efforts to position itself as a leader in our markets driving compelling value to achieve the Company's revenue goals.

Director of Marketing responsibilities include, but are not limited to, the following :

Develop and maintain a 3-5 year marketing plan aligned with Company's strategy as well as annual plans for execution.

Evaluate industry and market trends and competitive strategies to recommend product/ service positioning and pricing. Develop company's services and products.

Recommend the appropriate marketing organization for the company's maturity/size.

Lead strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

Provides leadership and supports the identification of new product and market opportunities while utilizing research to determine feasibility. Lead the creation and direction of brand and marketing strategies for product management including market and customer research for new market and product requirements, interface with R&D and laboratory for product development, product pricing and product lifecycle management.

Provides leadership and supports the identification of published studies and creates publication strategies that support the marketing message and strategies of the company's products.

Partner closely with VP Sales to develop and manage all strategies and programs.

Work with Sales leadership to develop monthly, quarterly and annual sales and profitability forecasts for all products.

Promote and reinforce effective communication with medical advisors and key opinion leaders.

Build solid alignment between marketing and field sales team.

Build solid alignment among marketing, R&D and operations to enhance product development.

Translate complex scientific and technical messages into clear and concise sales messages.

Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, life cycle analysis and general sales support.

Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.

Develop and manage the marketing budget.

Develop and track metrics and success criteria for all marketing programs and activities including revenue and margin targets for products and programs. Leverage Salesforce reporting and management tools.

Oversee and provide direction to the management of vendor relationships such as advertising agency, public relations firms, market research firms, etc to ensure business needs are met.

Other duties as assigned.

The ideal candidate would possess :

Strong financial acumen

Strong computer, scientific, and organizational skills

Excellent communication (oral and written) and attention to detail

Ability to work independently and as part of a team, self-motivation, adaptability, and a positive attitude

Ability to learn new techniques, perform multiple tasks simultaneously, keep accurate records, follow instructions, and comply with company policies

Basic Minimum Qualifications :

BA in relevant field required, clinical degree and/or M.B.A preferred

5+ years sales & marketing experience in comparable industries with 4 years in a management position.

Ability to travel up to 20% national travel

Ability to work outside normal business hours as job dictates

Authorization to work in the United States indefinitely without restriction or sponsorship

Position is full-time, Monday-Friday, 8 a.m.-5 p.m., with overtime as needed. Candidates currently living within a commutable distance of Tucker Georgia are encouraged to apply.

As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work. We offer excellent full-time benefits including comprehensive medical coverage, life and disability insurance, 401(k) with company match, paid holidays and vacation, personal days, and dental and vision options.

To learn more about Eurofins, please explore our website www.eurofinsus.com .

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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