Justin's markets four successful nut-butter based product lines including jarred spreads, squeeze packs, nut butter snacks, and nut butter cups. The company is headquartered in Boulder, Colo., and is a subsidiary in the Hormel Foods grocery products segment.
The Brand Manager position is an exciting and unique opportunity to join the Marketing team of one of the fastest growing brands in the natural foods industry. The candidate will play a key role in the development and implementation of marketing strategy, goals & plans while maintaining a deliberate, laser focus on initiatives that will have measurable impact on brand value to aid in achieving both company and department goals. The candidate should support a positive company culture and embody the brand personality and ideals in daily job functions as well as colleague interactions.
P&L Responsibility- Develops annual brand plans and is accountable for the profit/loss of their assigned brands. Monitors and tracks and reports regularly on financial performance to ensure delivery of sales and profit plans. This includes working closely with Sales and Sales Strategy on volume and trade spend, coordinating with Accounting and Operations on cost of goods, and managing their assigned marketing budget to the appropriate spend.
Brand Strategy- Leads development and execution of brand strategies and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix. Drives organization and customer engagement, alignment and passion for brand strategy and annual plans. Provides thought leadership in assigned categories to strategically grow and achieve results.
Insight Development- Works with Consumer Insights to develop market research plans through internal, external, primary and secondary resources. Translates insights into actionable consumer driven marketing plans. Understand and communicate brand's unique selling propositions to key stakeholders during the Annual Operating Planning Process (below) -- internal executive team, cross functional team, field sales, suppliers, retailers and consumers.
Innovation- Lead cross-functional teams in brand extension and renovation innovation efforts. Progress critical innovation initiatives to stage gate meetings. In conjunction with the Sales Strategy team, develops sales support materials for major programs and new item launches. Works closely with Consumer Insights on the execution of consumer research and new product design and cross-functionally with Operations to bring products to market. Leads projects that may include packaging redesigns, product formulation changes, sales collateral development, new channel development and media executions such as digital, owned and earned media tactics.
Project Management- Manage all brand projects including, but not limited to, advertising, merchandising, promotions, shopper marketing, tradeshow support and innovation. Lead development of project briefs that give focused direction to program teams/agencies to develop world class programs that build equity and deliver results. Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications. Provides insight and direction for cross-functional teams through the company. Interacts with seasoned creative and media agency team members and freelancers. Provides relationship management with external agencies, vendors or business partners.
Bachelor's degree or equivalent relevant experience
3+ years of marketing experience
A pattern of initiative and success.
Proven problem-solving and decision-making skills.
The ability to work effectively in a team environment on a variety of complex projects.
Strong analytical and time management skills.
Highly developed interpersonal and organizational skills.
Well-developed written and verbal communication skills.
Demonstrated creative thinking skills.
Demonstrated aptitude and effectiveness in budget and financial management.
Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
Applicants must not now, or in the future, require sponsorship for an employment visa Preferred:
Bachelor's degree and MBA
P&L management experience
Fundamental understanding of syndicated data (Nielsen, IRI, Spins, etc.)
Hormel Foods offers an excellent benefits package. Competitive base salary plus bonus, annual merit increase performance reviews, medical, dental, vision, profit sharing, 401(k), stock purchase plan, paid vacation.
Travel may be necessary 20% of the time. For immediate consideration, send apply online at: www.hormelfoods.com/careers Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. #CB