• Robert Half International
  • $164,410.00 -164,410.00/year*
  • San Ramon, CA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 3438 Cinnamon Ridge Rd

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Digital Lifecycle Marketing Manager




Are you curious and inquisitive? Do you enjoy investigating new, out-of-the box ways to help companies connect to customers? Do you enjoy setting up A/B tests, reviewing results, and taking initiative to make campaigns better with the knowledge gained? Are you passionate about making the Robert Half customer experience best in class within the marketplace? If so then you should join our dynamic, growing team at Robert Half as a Digital Lifecycle Marketing Manager.

As a Digital Lifecycle Manager, you will be reporting to the Senior Manager, Digital Marketing and will be responsible for the strategic development of and conception of our lifecycle marketing campaigns. You will be accountable for, working with our email marketing managers and marketing automation team in ensuring the successful outputs of our lifecycle marketing campaigns In this role, you will have the opportunity to collaborate with various departments to work on cross-functional projects and present learnings to team members.

Position Summary

Responsible for the strategy, development, testing, & post-launch analysis of outbound marketing campaigns including email, push notifications and SMS. Previous mobile messaging or direct marketing experience required.


  • Develop email, push, SMS, and mobile marketing strategies and communications via lifecycle, transactional/triggered, and promotional campaigns.
  • Create customer journey frameworks and programs to attract and retain customers across the entire journey.
  • Identify and optimize customer segmentation and personalization strategies.
  • Design and execute a rigorous A/B testing agenda to understand and enhance marketing effectiveness.
  • Help identify, launch, and integrate new communication opportunities and channels into our marketing strategies.
  • Analyze and compile campaign performance and test results to support benchmarking, program optimization, and innovation.
  • Identify weaknesses and gaps in current processes and help develop solutions.
  • Support cross-channel marketing campaigns and revenue goals.
  • Identify industry trends and opportunities for innovation within the omnichannel marketing space.
  • Be a customer advocate within Robert Half, ensuring the highest quality interactions with customers across all channels.

What You Bring to the Table

  • Experience marketing mobile applications and designing customer journey frameworks.
  • Ability to deal with ambiguity and a fast-paced changing environment.
  • Well-organized, high attention to detail, deadline-oriented.
  • Excellent verbal and written communication skills that bridge technical and non-technical audiences.
  • Enjoys working with others as part of a team.
  • Experience with marketing automation platforms such as Salesforce Marketing Cloud.
  • Experience interpreting data with tools such as Domo, Google Analytics and Excel.
  • Comfortable in proposing process improvements based on past work experience
  • Strong desire to learn, matched with the ability to apply new concepts quickly and effectively.
  • Ability to manage various requests from different teams, while meeting project deadlines and demonstrating a commitment to accuracy and thoroughness.


  • 7+ years of experience with at least 3 years in email marketing.
  • Experience working with mobile app push notifications or SMS.
  • Analytical skills include strong knowledge in excel with sorting data and pivot tables.

At Robert Half, there s more to us than what we do. Learn about our values and what it s like to work for the largest specialized staffing firm in the world at our San Ramon, California corporate office. We are Robert Half - Take a look!

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Robert Half International Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half s corporate facility employment process, any offer of employment is contingent upon successful completion of a background check.

You may apply for this position online, or by mail. Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to [Click Here to Email Your Resum ] for assistance.

In your email please include the following:

  • The specific accommodation requested to complete the employment application
  • The location(s) (city, state) to which you would like to apply.

By mail: Please mail your cover letter and resume to: Corporate Staffing Robert Half 2613 Camino Ramon San Ramon, CA 94583-9128




* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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