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The Senior Enablement Consultant will work with various global groups and partners to provide a wide range of expertise on digital marketing approach, strategy and solutions. As a digital marketing solutions expert, you will provide a variety of enablement activities with our global partners focusing on the next evolution of SAS marketing solutions and digital transformation for customers. This role requires deep business acumen and comfort communicating technical and complicated solutions while helping to understand different paths in solving business objectives. As a trusted advisor, work directly with partner groups and key customers to understand, architect, position, teach, and advise on the implementation, integration aspects and business architecture in event driven personalization and digital marketing context-based projects. Uses broad marketing solution area expertise to advise and craft customer blueprints and capabilities roadmaps. The role will include (not limited to) development of enablement materials, organizing and presenting via workshops, advisory and consulting services, solution development, and implementation support. Requires a senior experienced practitioner with a deep understanding of Customer Intelligence, digital marketing solutions and prior experience providing practical guidance for designing and implementing customer journey marketing programs. Deep experience in the execution of marketing solutions, programs, digital channel personalization, campaign management, event driven digital customer journeys and analytical based marketing effectiveness to shape customer understanding of solution breadth. Uses practical delivery experience in marketing automation and execution via digital channels to provide best practices and recommendations. Requires leveraging prior experience coupled with broad exposure to projects where digital marketing platforms have been a critical piece of solving a broader real-time marketing business challenge. Requires an experienced practitioner with a solid understanding of digital journeys, customer analytics, decision scenarios and related industry solutions. Leverage cross industry projects exposure where decisioning, digital channel solutions and end marketing processes have been a critical piece of solving a broader real-time digital campaign business challenge. Shapes solution modernization efforts specific to SAS Customer Intelligence and Decision solutions, including hybrid and open platform architectures. Form partner perspectives, options and awareness of SAS solutions and integration capabilities through deep understanding of related marketing technologies and practical experience with customer experience journey design (via various channels). This role may assist in defining field driven solutions to enhance overall solution capabilities and effectiveness including presenting to various internal, industry and customer groups.
Your responsibilities will also include:
Leverages expert knowledge and project experience to create, maintain and update enablement materials library to facilitate partner enablement in all phases of solution evaluation - including scoping, project structures, pre-sales positioning and delivery approach
Represent partners and customers in evaluating and exploring digital marketing and related solutions including developing relationships with Product Management and R&D
Present Customer Intelligence focused enablement courses and subject matter as needed
Present enablement courses and subject matter as needed
Organization and participation of regional enablement events for partners to include, but not limited to, value propositions of solutions, use cases and market trends
Represent global CI enablement in workgroups, comminutes of practice and other global or regional meetings
Provides functional leadership for SAS marketing solutions (360 Engage, Campaign Management) solutions scoping, positioning and customer opportunity assessment
Work with Regional CI representatives, leaders to shape positioning of capabilities, implications and solution architecture
Provide partner teams domain/industry/solution expertise to lead pre-sales activities, as required
Builds a trusted relationship with key partners to provide practical and theoretical guidance in the business value of proposed solution and set proper expectations to ensure customer satisfaction
Strategizes with relevant teams on objectives for partner delivery organization and understand how this activity relates to overall delivery and sales plan
Designing and implementing online analytics and digital marketing solutions based on customer requirements
Assists in the design of real-time marketing solutions based on customer requirements.
Identify client business objectives and define client business processes and campaigns
Building and testing SAS 360 and Decision Manager objects for deployment at customer sites
Reviewing and editing documentation for consulting projects, global enablement activities, other divisions as needed
Assisting in scoping and defining work efforts, resource plans, and estimating cost on phases/projects
Participating in project requirements gathering
Preparing and presenting materials for site visits, project work, and training services.
Contributing to service delivery effectiveness through the consistent application of Best Practices
Assisting in scoping and defining work efforts, resource plans, and estimating cost on phases/projects
Assist in participating in gathering marketing data and process requirements
Preparing and presenting materials for site visits, project work, and training services
Use deep knowledge of several SAS solutions in pre-sales activities and/or implementation/ design process
Participate in customer assessments, prototypes, proofs of concept, and proposal preparation, as required.
Liaise with sales, pre-sales, technical support and product management to determine best action to implement solutions in customer environments
Performing other duties as assigned
Master s or Bachelor's degree in Business, Marketing, Computer Science or quantitative field; with
Adept in building trusted adviser relationships, problem solving and collaboration in a marketing and decisioning context
Strategy and business consulting expertise in a marketing domain
Experience leading campaign management projects and marketing campaign design via digital and other execution channels
Knowledge and experience delivering complex large-scale customer intelligence and digital marketing solutions
Excellent facilitation and communications skills
Exceptional in translating business problems to technical solutions and comfortable communicating to a wide range of audiences
Expert level knowledge and experience delivering complex solutions
Experience scoping, defining and delivering multi-faceted multiphase cross functional projects
Experience leading Marketing Automation engagements with demonstrated expertise in Marketing Automation and Campaign Management solution design.
Experience with Campaign Management processes
Exposure to real time decisioning solutions coupled with broad exposure to projects where marketing solutions have been a critical piece of solving a broader real-time decision business challenge
Excellent experience leveraging and defining customer information and marketing data marts as part of overall strategy and design
Experience defining marketing effectiveness and attribution analysis programs
Understanding of web analytics and experience personalization software or packages including any of the following: Adobe Marketing and Commerce Suite (Adobe Campaign, Personalization, Audience Profiles, etc) , Omniture (Adobe), IBM Digital Marketing, Google Analytics, Celebrus, Monetate or similar.
10+ years of experience with 8+ years of experience in digital or Customer Relationship marketing experience
Additional Knowledge, Skills, and Abilities:
Direct marketing domain knowledge, including marketing processes and data requirements
Excellent written and oral communication, analytical, problem solving and interpersonal skills, including ability to communicate with users with various technical backgrounds
Demonstrate good judgment in selecting methods and techniques for obtaining solutions
Experience with Marketing Solutions and processes and campaign management software, such as SAS Marketing Automation and any of the following: Salesforce, Aprimo, Pega Systems, ePiphany, Unica or similar.
Experience in technology areas such as application development, client/server, database management systems, data warehousing, web services development or web enablement
Previous consulting experience or public speaking experience such as presenting papers or classroom teaching
International and Domestic Travel as business requirements dictate
Experience with SAS Customer Intelligence 360, external APIs
Familiarity with Software-as-a-Service methodologies and service delivery paradigms.
Exposure to digital marketing communication technologies and architectures, including exposure to email service providers like SilverPOP, ExactTarget, or other ESP s.
Experience in technology areas such as database management systems, data warehousing, web services development or web enablement
Specific industry-related experience may be considered in combination with the above
Experience with real-time marketing business requirements, including in-session targeted marketing via web site, call center, and retail channels
Implementation experience with other real time solutions such as Oracle Real Time Decisions; FICO Blaze Advisor; Unica Interact/IBM eMessage; Aprimo Real Time Interaction Manager; Infor CRM Enterprise Interaction Advisor; SAP Real Time Offer Management; IBM Analytical/Operational Decision Manger
Experience working with SAS strategic partners
Possesses real-world digital marketing practitioner experience and domain knowledge
HTML programming and Web Architectures
To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Equal Employment Opportunity is the Law. Also view the supplement EEO is the Law, and the notice Pay Transparency
Equivalent combination of education, training and experience may be considered in place of the above qualifications. The level of this position will be determined based on the applicant's education, skills and experience. Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.
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* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.