• SAS Institute
  • $109,913.33 -67,150.00/year*
  • High Point , NC
  • Executive Management
  • Full-Time
  • 3403 Corvair Dr


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You re a PR pro, master collaborator, communications strategist and storyteller who finds creative ways to increase buzz and build company perception by taking advantage of relevant moments. And you have a track record to prove it.

This position supports corporate and brand objectives through the conception, creation, and management of integrated communications initiatives, overseeing social media, media relations, and internal storytelling departments. Partnering with teams across the Communications and Creative division, you will build buzz across platforms and working with internal and external content creators, media partners, and creative agencies to develop strategies and bring them to life.

The role is part big picture strategy, part tactical. You ll have a strong understanding of and interest in our customer's mindset, how analytics is shaping culture and the world today, and a strong working knowledge of the data and technology space. You re able to conceptualize the best way to reach key stakeholders and tap into the right moments along their customer journey. Your integrated communications campaigns will be collaborative, and resonate, energize, engage and inform external audiences and employees.

The person in this role must be fluent in social media best practices, content creation methods, press engagement and buzz building. He/she must have practiced internal communications and is collaborative, organized and agile.

This position has a broad functional responsibility and possesses the ability to align cross-organizational teams, as well as associate and connect data points to one another.

Expectations.

  • Understand social, influencer and internal/external communications strategies and how they combine to drive buyer awareness, company perception and employee advocacy and engagement.
  • Bring a big-picture, strategic world-view and roll-up-your-sleeves with a make-stuff-happen spirit.
  • Make breaking down silos and working across disciplines look easy.
  • Find and seize the white space in cultural moments, helping us make our work more culturally relevant.
  • Voracious reader and connoisseur of culture with finger on the pulse of the shifting digital news media landscape.
  • Comfortable with crunch-time thinking and able to deliver quick-hitting, powerful ideas.
  • Strong knowledge of the earned media landscape - an earned-first approach is your north star.
  • Expert at integrating the right parties against the right idea a master web builder bringing everyone and everything around a central idea to make it bigger.
  • Excellent communication, presentation and persuasion skills.
  • Deep rolodex of press contacts across mainstream and multiple industries, and a knowledge of how to storytell to both mainstream and B2B audiences.
  • Digital media savvy.
  • Experiential event experience a plus.
  • A history and knowledge and relationships from working in the technology space, specifically B2B and preferably B2C as well.
  • Ability to measure campaigns to demonstrate effect ROI.
  • Disruptor, inspirer, leader.
  • Responsibilities :

  • Leading the charge on tightly integrated PR, social, influencer strategies and campaigns that drive buzz and engagement.
  • Spearhead storytelling strategies that results in pitching to appropriate media outlets as well as the management of the external PR agencies efforts.
  • Work with team to deliver media placements across various channels, including traditional, online, broadcast media, and influencers, and leverage existing relationships with media and develop new relationships.
  • Contribute to the development of press and marketing and overall corp communication and creative strategies.
  • Leads the strategic direction of organic social initiatives, demonstrating how social can drive business results with understanding of media and platform-specific KPIs.
  • Works with comms-focused agencies and keeps cross-functional teams informed.
  • Recommends content execution and programming to support comms strategy.
  • Helps create and execute influencer and advocacy strategies across social media and the press.
  • Interfaces with senior leadership and regularly presents strategies, reporting, and new ideas.
  • Integrates tightly with others on Communications and Creative and Worldwide Marketing teams to produce best-in-class integrated communications initiatives, strategies and output.
  • Leads team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
  • SAS looks not only for the right skills, but also a fit to our core values. We seek colleagues who will contribute to the unique values that makes SAS such a great place to work. We look for the total candidate: technical skills, values fit, relationship skills, problem solvers, good communicators and, of course, innovators. Candidates must be ready to make an impact.

    Additional Information:

    To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Equal Employment Opportunity is the Law. Also view the supplement EEO is the Law, and the notice Pay Transparency

    Equivalent combination of education, training and experience may be considered in place of the above qualifications. The level of this position will be determined based on the applicant's education, skills and experience. Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

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    Associated topics: ad, care, community, facebook, government, marketplace, policy, presale, twitter, university relationship

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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