US Customer Marketing Manager

THE FINANCIAL TIMES LTD in New York, NY

  • Industry: Advertising/Marketing/Public Relations - Others
  • Type: Full Time
position filled
Company Overview The Financial Times is one of the world’s leading business news organizations, recognized internationally for its authority, integrity, and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news, and services for the global business community. We have offices in more than 35 cities, including London, New York, Hong Kong, Beijing, Manila, Sofia, San Francisco, and Tokyo. Join us and find an inclusive and fast-paced environment with unique opportunities to support every step of your career. Learn more about the FT, including announcements and career opportunities, at aboutus.ft.com. About the team The B2C marketing team is responsible for the creation of marketing strategy and campaigns in order to deliver against core B2C KPIs. Taking an audience-led approach, the team will deliver a consistent and relevant customer experiences across all relevant channels in order to drive subscription and revenue growth in line with the global volume and revenue targets across print and digital products. About the role Reporting to the Director of Customer Marketing, this role is responsible for overseeing the in-life marketing for the US audience of B2C subscribers : Driving engagement and usage of the FT’s content and features across both trialists and subscribers Managing churn/ retaining customers at key moments of risk such as end of trial and end of subscription Identifying opportunities for revenue growth across the base through upsell, cross sell and right sizing campaigns The role will report into the Director of Customer Marketing and have a dotted line into the US Marketing team. The role holder will be a natural collaborator, capable of engaging with the wider FT marketing and business community, across multiple regions, including: B2B Marketing, Brand Marketing, Data & Insight, Audience Engagement, Customer Care, and Product & Technology. What will I be responsible for? Understanding and championing the drivers of engagement and retention of the US audience by taking an insight and data-driven approach to customer engagement and retention. Work hand-in-hand with the wider customer marketing team (based in London) to identify and execute the US customer campaigns as required, tailored to the needs of key US audience segments, where relevant. Understanding and monitoring core retention and engagement metrics for the US subscriber base, understanding how they contribute to the global targets Work closely with the editorial engagement team inUS to leverage the FT’s journalism to drive customer engagement Work closely with the Customer Care/ CX team based in the NY office, to understand and monitor customer sentiment to influence marketing strategies and to prioritize CX resource to drive business KPIs Work closely with the wider marketing community in the US to ensure alignment and synergies are optimized What experience/skills do I need to be successful in this role? Experience in a CRM or campaign role with a passion for the media industry. Innovative thinker and a strong collaborator with the ability to influence at all levels. Experience working across complex organizations based in different places Commercially minded, with an eye on ROI Excellent understanding of subscription business models. Passionate about customer marketing, and delivering impactful, meaningful and business driving experience for customers. In return we’ll give you: Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous paid time off, comprehensive medical, dental and vision insurance for employees and their families, paid parental leave, competitive 401k and company match, Flexible Spending Account (FSA) and commuter benefits. Full details of our benefits can be found here. At the FT, we know our most valuable resources are our people, we embrace the unique skills, experiences, and perspectives that each employee brings with them -- it’s what helps us build a great product and even better teams. We welcome all members of the community to apply regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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