• U.S. Bank
  • $91,420.00 -142,490.00/year*
  • Marshall , MN
  • Financial Services - Banking/Investment/Finance
  • Full-Time
  • 1345 MN-23


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Adobe Target Developer - multiple locations-190019227

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

U.S. Bank is currently seeking an Adobe Target Developer to join its Enterprise Analytics team. Responsibilities include the execution of onsite marketing and personalization via Adobe Target, driven by our Next Best Action program, in both our authenticated environments, such as Online Banking, our new award-winning mobile app, as well as on our public site. Understanding key integrations with other products within the Adobe Experience Cloud, including Adobe Audience Manager and Adobe Campaign, as well as campaigns built entirely within Adobe Target, will prove beneficial. The individual will play a major role in building and expanding new digital campaign capabilities, primarily working inside an Agile Studio with marketing, analytics, risk, and technology subject matter experts. The role requires strong technical, project management, and relationship building skills. Additional responsibilities include:
Gains an in-depth knowledge of a various line of business website/mobile app architecture, digital business model, and digital marketing strategy;
Gathers, documents, and helps to form/guide client business requirements, key performance indicators, and other functional and/or technical requirements;
Designs Adobe Target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer s journey;
Reads data science, technology-related activities for Tagging, Web Analytics, A/B Testing, and Cross channel Personalization and Attribution programs;
Uses real-time web analytics for monitoring results and optimizing/influencing testing outcomes;
Generates customized code, if needed, and assists with its implementation and deployment;
Validates and debugs implementation and follows through on issues until resolved;
Advises key stakeholders and drives success based on lines of business s most important business drivers;
Interacts frequently, confidently, and proactively with teammates via phone, email, and/or in-person including interaction with marketers, analysts, web developers, and C-level executives;
Manages expectations appropriately and keeps projects on schedule and within scope;
Works to educate internal customers on the best practices in relation to their specific goals and key business requirements; and
Creates technical writing/reports and PowerPoint presentations.

Qualifications

Basic Qualifications
Bachelor's degree, or equivalent work experience
At least seven years of experience with developing and implementing applications

Preferred Skills/Experience
Five to ten years of related experience working with digital targeting and marketing automation technologies, specifically Adobe Target, or similar background and experience, including experience managing a platform and team of developers
Experience executing in both Adobe Target s Visual Experience Composer, as well as the more traditional HTML-based implementation
Five-plus years of experience working in online optimization or a related field
Solid understanding of digital marketing and data reporting
Strong understanding of HTML, CSS, DOM, CORS, and other web standards and protocols
Intermediate JavaScript skills
Passion for the digital domain and use of technology to solve business problems
Ability to learn new technologies at high level to identify use opportunities
Solid understanding of general business models, concepts, and strategies
Be self-motivated, responsive, professional, and dedicated to customer success
Possesses an innovative, problem-solving, and solutions-oriented mindset
Exceptional organizational, presentation, and communication skills - both verbal and written
Demonstrated ability to learn quickly, be a team player, and manage change effectively
Strong knowledge of Microsoft Office
Previous experience working with Adobe Target or similar tools
Previous experience with tag management systems and data layers
Previous experience working with Adobe Analytics or similar tools
Website optimization consulting experience
Web development experience (angular.js, react.js, node.js)
Understanding of database management and APIs
Experience working on Agile marketing teams
Experience in the financial services industry
Experience with mobile, video, or social media analytics
Master s degree in business, information systems, or other related advanced education

Job


Associated topics: business analyst, business analytic, business finance, business intelligence, business systems analyst, examiner, financial reporting analyst, law, market, valuation analyst

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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